The task force evaluates Zing’s new product concepts, aiming to align business with health and sustainability by using consumer insights and strategic marketing to make healthier options more appealing.
240 min
Interactive business simulations
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8 cases found
The Alpha LiveCase simulation creates a lively scenario in which students explore and reflect on technology, operations management, and how to evaluate a business case proposal under pressure.
What participants learn: 1) The barriers and variables to be considered when designing initiatives for the circular economy. 2) The tangible and intangible aspects of transitioning to a circular/closed-loop manufacturing process. 3) Analyzing the business case for the creation of closed-loop PET recycling infrastructure.
90 min
This LiveCase simulation immerses participants in a dynamic, multi-stakeholder environment where they must balance competing interests, uncover synergies, and craft sustainable agreements. Set within the operations of a Port Authority, the simulation emphasizes both the challenges and opportunities inherent in managing complex negotiations.
240 min
The First Global Bank LiveCase simulation gives students a rich first-hand experience in digital disruption, complete with the traps and tradeoffs that characterize innovation in the corporate setting.
What participants learn: 1) Learn the principles and tools of The Innovator's Method: Bringing the Lean Start-up into Your Organization. 2) Be aware of traps that innovators fall into such as the "big market trap" or "willingness to pay" trap. 3) Brainstorm customer personas, "jobs-to-be-done" and journeys and form hypotheses. 4) Interview potential customers, gather feedback and test hypotheses. 5) Synthesize customer findings on a customer persona canvas and pinpoint customers most likely to profit from a new offering.
180 min
Divided into three seasons, each season focuses on a key theme: value creation, value capture and strategy as an ongoing process.
What participants learn: 1) Master the fundamentals of strategy in an age of digital disruption. 2) Explore the core concepts of value creation, value capture and strategy as an ongoing process. 3) Understand how digital advances are transforming industry value chains, creating new threats and opportunities. 4) Learn the importance of reconciling direction setting and agility for effective strategy making.
420 min
As Zing's future is threatened, the sustainability task force must rise to the challenge and gain the Board's support for a new five-year strategy.
240 min
While vacationing at a friend’s vineyard in the Douro region of Portugal, you're unexpectedly pulled into the business affairs of the company. The vineyard is facing a growth challenge and your task is to guide them on an appropriate global strategy! You will assess a variety of growth opportunities in different regions, and consider the implications of external factors, such as shifting consumer trends, digital marketing, and the impact of major global events such as military conflict, pandemics, and climate change. What is the most appropriate global strategy to secure the future of the vineyard? It's up to you to decide!
The Viv8 LiveCase simulation creates a lively scenario in which students practice and reflect on making strategic recommendations under pressure.
90 min