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Interactive business simulations

Find the right case for your class.

Explore by subject. Understand the scenario. Choose what your participants will learn.

26 cases to explore

Our bestsellers on Harvard Business Impact

Our most popular cases, bestsellers on Harvard Business Impact.

Alpha - Circular Economy

The Alpha LiveCase simulation creates a lively scenario in which students explore and reflect on technology, operations management, and how to evaluate a business case proposal under pressure.

What participants learn: 1) The barriers and variables to be considered when designing initiatives for the circular economy. 2) The tangible and intangible aspects of transitioning to a circular/closed-loop manufacturing process. 3) Analyzing the business case for the creation of closed-loop PET recycling infrastructure.

90 minINSEAD

First Global Bank | Innovator's Method

The First Global Bank LiveCase simulation gives students a rich first-hand experience in digital disruption, complete with the traps and tradeoffs that characterize innovation in the corporate setting.

What participants learn: 1) Learn the principles and tools of The Innovator's Method: Bringing the Lean Start-up into Your Organization. 2) Be aware of traps that innovators fall into such as the "big market trap" or "willingness to pay" trap. 3) Brainstorm customer personas, "jobs-to-be-done" and journeys and form hypotheses. 4) Interview potential customers, gather feedback and test hypotheses. 5) Synthesize customer findings on a customer persona canvas and pinpoint customers most likely to profit from a new offering.

180 minLiveCase

Horizon Ventures | Innovation Accelerator

The Horizon Ventures LiveCase simulation offers students a unique experience to launch and grow disruptive projects by simulating the pressure and intensity of a real-life innovation accelerator.

What participants learn: 1) How to craft customer experience flows. 2) How to build a differentiated value proposition to delight customers. 3) How to develop a sustainable business model for value creation and capture. 4) How to think and act like an entrepreneur. 5) How to deliver a dynamic, high-impact pitch.

180 minLiveCase

Kruger Bau | Strategy in an age of digital disruption

Divided into three seasons, each season focuses on a key theme: value creation, value capture and strategy as an ongoing process.

What participants learn: 1) Master the fundamentals of strategy in an age of digital disruption. 2) Explore the core concepts of value creation, value capture and strategy as an ongoing process. 3) Understand how digital advances are transforming industry value chains, creating new threats and opportunities. 4) Learn the importance of reconciling direction setting and agility for effective strategy making.

420 minINSEAD

Maribat-Allegra - Negotiations

Although individual experiences during a negotiation may vary widely, there are common patterns that emerge. Students progress through the simulation in distinct stages, which require differentiated skills and techniques to proceed to the next stage.

What participants learn: 1) The purpose and function of the four stages of negotiations and how to progress successively 2) The basic concepts of BATNA (Best Alternative To a Negotiated Agreement) and ZOPA (Zone of Possible Agreement) and how to apply them within a negotiation process 3) The importance of active listening and clarification questions during the discussion stage 4) The strategic principle of creating more value in order to claim more value 5) Identifying pressure tactics and psychological tricks used in the final stages

150 minLiveCase

Move - Leadership Performance

The Move LiveCase simulation creates an engaging scenario in which the student tackles the challenge of managing a team member who seems to be underperforming.

What participants learn: 1) Explore the challenges of managing subordinates in a high-pressure context 2) Test performance review and feedback strategies 3) Develop objective awareness of personal leadership styles including strengths and weaknesses 4) Identify the support needed to develop people management and leadership skills 5) Explore the impact of interpersonal relationships on group dynamics 6) Gain insights into balancing formal authority with informal influence

90 minINSEAD

Plymouth Corp | Crisis Management

Crisis Management can't be taught - but it can be learned. The Plymouth Corp LiveCase offers students a simulated crisis to which they must react and respond.

What participants learn: 1) Experience navigating uncertainty in a fast-changing situation. 2) Understand emotional responses and reflexes in crisis. 3) Practice quick decision-making under pressure. 3) Explore setting priorities and defining a crisis response strategy. 4) Exercise media and stakeholder communication skills. 5) Test media spokesperson skills in a simulated interview. 6) Reflect on crisis preparedness: preparing for the unknown.

180 minLiveCase

Vinho Rio - A Global Wine Strategy

While vacationing at a friend’s vineyard in the Douro region of Portugal, you're unexpectedly pulled into the business affairs of the company. The vineyard is facing a growth challenge and your task is to guide them on an appropriate global strategy! You will assess a variety of growth opportunities in different regions, and consider the implications of external factors, such as shifting consumer trends, digital marketing, and the impact of major global events such as military conflict, pandemics, and climate change. What is the most appropriate global strategy to secure the future of the vineyard? It's up to you to decide!

Viv8 - Multi-Sided Platforms

The Viv8 LiveCase simulation creates a lively scenario in which students practice and reflect on making strategic recommendations under pressure.

90 minINSEAD

Leadership

Inspire and guide teams under pressure.

BioLife | Wicked Problems

The BioLife Wicked Problems LiveCase creates a lively scenario in which to explore, examine and reflect on leadership and group dynamics under pressure.

480 min

Diversity & Inclusion

In this series the Task Force helps Zing look inward to the diversity and inclusion situation at Zing. They do a close analysis of the data and make a decision on what Zing can do to take action!

240 minINSEAD

First Global Bank | Innovator's Method

The First Global Bank LiveCase simulation gives students a rich first-hand experience in digital disruption, complete with the traps and tradeoffs that characterize innovation in the corporate setting.

What participants learn: 1) Learn the principles and tools of The Innovator's Method: Bringing the Lean Start-up into Your Organization. 2) Be aware of traps that innovators fall into such as the "big market trap" or "willingness to pay" trap. 3) Brainstorm customer personas, "jobs-to-be-done" and journeys and form hypotheses. 4) Interview potential customers, gather feedback and test hypotheses. 5) Synthesize customer findings on a customer persona canvas and pinpoint customers most likely to profit from a new offering.

180 minLiveCase

Horizon Ventures | Innovation Accelerator

The Horizon Ventures LiveCase simulation offers students a unique experience to launch and grow disruptive projects by simulating the pressure and intensity of a real-life innovation accelerator.

What participants learn: 1) How to craft customer experience flows. 2) How to build a differentiated value proposition to delight customers. 3) How to develop a sustainable business model for value creation and capture. 4) How to think and act like an entrepreneur. 5) How to deliver a dynamic, high-impact pitch.

180 minLiveCase

Move - Leadership Performance

The Move LiveCase simulation creates an engaging scenario in which the student tackles the challenge of managing a team member who seems to be underperforming.

What participants learn: 1) Explore the challenges of managing subordinates in a high-pressure context 2) Test performance review and feedback strategies 3) Develop objective awareness of personal leadership styles including strengths and weaknesses 4) Identify the support needed to develop people management and leadership skills 5) Explore the impact of interpersonal relationships on group dynamics 6) Gain insights into balancing formal authority with informal influence

90 minINSEAD

Plymouth Corp | Crisis Management

Crisis Management can't be taught - but it can be learned. The Plymouth Corp LiveCase offers students a simulated crisis to which they must react and respond.

What participants learn: 1) Experience navigating uncertainty in a fast-changing situation. 2) Understand emotional responses and reflexes in crisis. 3) Practice quick decision-making under pressure. 3) Explore setting priorities and defining a crisis response strategy. 4) Exercise media and stakeholder communication skills. 5) Test media spokesperson skills in a simulated interview. 6) Reflect on crisis preparedness: preparing for the unknown.

180 minLiveCase

Strategy Choices–Performance and Progress

As Zing's future is threatened, the sustainability task force must rise to the challenge and gain the Board's support for a new five-year strategy.

240 minINSEAD

Sustainability Leadership

The sustainability task force confronts a critical situation at Zing's plant in San Isidro, Mexico, balancing production expansion with water scarcity issues and managing a high-stakes public relations crisis.

240 minINSEAD

Business Strategy

Explore execution and competitive advantage.

Aligning Health and Food Marketing at Zing Sodas

The task force evaluates Zing’s new product concepts, aiming to align business with health and sustainability by using consumer insights and strategic marketing to make healthier options more appealing.

240 minINSEAD

Alpha - Circular Economy

The Alpha LiveCase simulation creates a lively scenario in which students explore and reflect on technology, operations management, and how to evaluate a business case proposal under pressure.

What participants learn: 1) The barriers and variables to be considered when designing initiatives for the circular economy. 2) The tangible and intangible aspects of transitioning to a circular/closed-loop manufacturing process. 3) Analyzing the business case for the creation of closed-loop PET recycling infrastructure.

90 minINSEAD

Collective Negotiations and the Port Authority

This LiveCase simulation immerses participants in a dynamic, multi-stakeholder environment where they must balance competing interests, uncover synergies, and craft sustainable agreements. Set within the operations of a Port Authority, the simulation emphasizes both the challenges and opportunities inherent in managing complex negotiations.

240 minLiveCase

First Global Bank | Innovator's Method

The First Global Bank LiveCase simulation gives students a rich first-hand experience in digital disruption, complete with the traps and tradeoffs that characterize innovation in the corporate setting.

What participants learn: 1) Learn the principles and tools of The Innovator's Method: Bringing the Lean Start-up into Your Organization. 2) Be aware of traps that innovators fall into such as the "big market trap" or "willingness to pay" trap. 3) Brainstorm customer personas, "jobs-to-be-done" and journeys and form hypotheses. 4) Interview potential customers, gather feedback and test hypotheses. 5) Synthesize customer findings on a customer persona canvas and pinpoint customers most likely to profit from a new offering.

180 minLiveCase

Kruger Bau | Strategy in an age of digital disruption

Divided into three seasons, each season focuses on a key theme: value creation, value capture and strategy as an ongoing process.

What participants learn: 1) Master the fundamentals of strategy in an age of digital disruption. 2) Explore the core concepts of value creation, value capture and strategy as an ongoing process. 3) Understand how digital advances are transforming industry value chains, creating new threats and opportunities. 4) Learn the importance of reconciling direction setting and agility for effective strategy making.

420 minINSEAD

Strategy Choices–Performance and Progress

As Zing's future is threatened, the sustainability task force must rise to the challenge and gain the Board's support for a new five-year strategy.

240 minINSEAD

Vinho Rio - A Global Wine Strategy

While vacationing at a friend’s vineyard in the Douro region of Portugal, you're unexpectedly pulled into the business affairs of the company. The vineyard is facing a growth challenge and your task is to guide them on an appropriate global strategy! You will assess a variety of growth opportunities in different regions, and consider the implications of external factors, such as shifting consumer trends, digital marketing, and the impact of major global events such as military conflict, pandemics, and climate change. What is the most appropriate global strategy to secure the future of the vineyard? It's up to you to decide!

Viv8 - Multi-Sided Platforms

The Viv8 LiveCase simulation creates a lively scenario in which students practice and reflect on making strategic recommendations under pressure.

90 minINSEAD

Sustainability

Explore responsible business and ESG.

Aligning Health and Food Marketing at Zing Sodas

The task force evaluates Zing’s new product concepts, aiming to align business with health and sustainability by using consumer insights and strategic marketing to make healthier options more appealing.

240 minINSEAD

Alpha - Circular Economy

The Alpha LiveCase simulation creates a lively scenario in which students explore and reflect on technology, operations management, and how to evaluate a business case proposal under pressure.

What participants learn: 1) The barriers and variables to be considered when designing initiatives for the circular economy. 2) The tangible and intangible aspects of transitioning to a circular/closed-loop manufacturing process. 3) Analyzing the business case for the creation of closed-loop PET recycling infrastructure.

90 minINSEAD

Ecosystems for Circularity

The sustainability task force faces a critical decision regarding a recycling initiative that could propel Zing toward adopting a more circular business model.

240 minINSEAD

Measuring and Valuing Sustainability

The sustainability task force has been called upon to play a pivotal role in evaluating and supporting a high-stakes business deal, ensuring that it aligns with the company’s environmental and social responsibility goals.

240 minINSEAD

Strategy Choices–Performance and Progress

As Zing's future is threatened, the sustainability task force must rise to the challenge and gain the Board's support for a new five-year strategy.

240 minINSEAD

Sustainability Leadership

The sustainability task force confronts a critical situation at Zing's plant in San Isidro, Mexico, balancing production expansion with water scarcity issues and managing a high-stakes public relations crisis.

240 minINSEAD

Marketing & Sales

Reach, convert and grow audiences.

Aligning Health and Food Marketing at Zing Sodas

The task force evaluates Zing’s new product concepts, aiming to align business with health and sustainability by using consumer insights and strategic marketing to make healthier options more appealing.

240 minINSEAD

iSense - Revenue Generation

Companies face a particular set of revenue generation challenges when introducing new products or services they intend to upsell to existing clients or market to new customers. To reach new sales targets and grow revenue streams requires a deeper understanding of the sales cycle.

What participants learn: 1) Explore the challenges of creating an effective revenue strategy in a B2B technology company 2) Create ideal customer profiles and target buyer personas 3) Assess the validity of potential sales opportunities with qualification methodologies 4) Gain insights into a value-based selling approach focused on positive customer outcomes 5) Understand how to build a business case and present a solution to customers 6) Learn the importance of effective negotiation and pricing strategies

90 minLiveCase

PakTek-Artios: Unleashing Growth in B2B Business Relationships

The PakTek–Artios LiveCase creates a dynamic scenario in which learners assess a B2B customer-supplier relationship and identify opportunities for its improvement in order to generate increased value and growth for both companies. Authored by Wolfgang Ulaga, Professor of Management Practice in Marketing and Christoph Senn, Adjunct Professor of Marketing, both at INSEAD, in collaboration with Studio LiveCase.

45 minINSEAD

Vinho Rio - A Global Wine Strategy

While vacationing at a friend’s vineyard in the Douro region of Portugal, you're unexpectedly pulled into the business affairs of the company. The vineyard is facing a growth challenge and your task is to guide them on an appropriate global strategy! You will assess a variety of growth opportunities in different regions, and consider the implications of external factors, such as shifting consumer trends, digital marketing, and the impact of major global events such as military conflict, pandemics, and climate change. What is the most appropriate global strategy to secure the future of the vineyard? It's up to you to decide!

Crisis Management

Make high-stakes decisions under pressure.

BioLife | Wicked Problems

The BioLife Wicked Problems LiveCase creates a lively scenario in which to explore, examine and reflect on leadership and group dynamics under pressure.

480 min

Do you want to go to jail? Personal and professional decision making in context of economic warfare

This case consists of three critical decisions. Each decision presents the reader with highly unexpected circumstances, little time to decide, and extreme pressure. The decisions are based on real stories in which the business and the personal world collided. One such story is that of Frédéric Pierucci, a former Alstom executive who spent two years in a high security prison in the United States. Despite serious accusations of corruption, he maintains his innocence. Rather than attempting to find the truth of who is right and who is wrong, the case aims to inspect high stakes situations such as Mr. Pierucci’s arrest from different perspectives. What would you do?

90 minINSEAD

Plymouth Corp | Crisis Management

Crisis Management can't be taught - but it can be learned. The Plymouth Corp LiveCase offers students a simulated crisis to which they must react and respond.

What participants learn: 1) Experience navigating uncertainty in a fast-changing situation. 2) Understand emotional responses and reflexes in crisis. 3) Practice quick decision-making under pressure. 3) Explore setting priorities and defining a crisis response strategy. 4) Exercise media and stakeholder communication skills. 5) Test media spokesperson skills in a simulated interview. 6) Reflect on crisis preparedness: preparing for the unknown.

180 minLiveCase

Sustainability Leadership

The sustainability task force confronts a critical situation at Zing's plant in San Isidro, Mexico, balancing production expansion with water scarcity issues and managing a high-stakes public relations crisis.

240 minINSEAD

Negotiations

Navigate complex deals and competing interests.

Collective Negotiations and the Port Authority

This LiveCase simulation immerses participants in a dynamic, multi-stakeholder environment where they must balance competing interests, uncover synergies, and craft sustainable agreements. Set within the operations of a Port Authority, the simulation emphasizes both the challenges and opportunities inherent in managing complex negotiations.

240 minLiveCase

Maribat-Allegra - Negotiations

Although individual experiences during a negotiation may vary widely, there are common patterns that emerge. Students progress through the simulation in distinct stages, which require differentiated skills and techniques to proceed to the next stage.

What participants learn: 1) The purpose and function of the four stages of negotiations and how to progress successively 2) The basic concepts of BATNA (Best Alternative To a Negotiated Agreement) and ZOPA (Zone of Possible Agreement) and how to apply them within a negotiation process 3) The importance of active listening and clarification questions during the discussion stage 4) The strategic principle of creating more value in order to claim more value 5) Identifying pressure tactics and psychological tricks used in the final stages

150 minLiveCase

Step into a high-stakes labor dispute at Foundry Telegraph and Wireless (FT&W), where a strike is already underway and negotiations with the ICWF union have stalled. As pressure builds from AI disruption and a rising competitor, navigate critical conversations and determine whether you can move the parties toward a deal before the divide deepens. © 2026 Roy Weissman and Manhattan Capital Group Inc.

120 min

More to explore

Discover the rest of the catalog.

The learner joins a big consulting firm as an intern and is challenged on the first day to apply the analytical skills to Apple’s Income Statement, Balance Sheet, and Statement of Cash Flows for the most pivotal moment in the company’s history.

What participants learn: ○ Demonstrate comprehension of the three financial statements (Income Statement, Balance Sheet, Cash Flow). ○ Apply techniques such as trend analysis and common-size analysis. ○ Interpret profitability, liquidity, and solvency ratios. ○ Distinguish between various types of cash flows. ○ Link financial outcomes to managerial actions and strategic decisions. ○ Reflect on how financial statements can reveal strengths and weaknesses of a firm.

90 minLiveCase

Explore the Building Unapologetic Presence™ framework by Harpreet Ghumman as you coach Elena Martinez, a talented professional navigating real moments that test leadership presence. In this experience, you’ll make choices, witness their impact, and practice the inner and outer shifts that strengthen awareness, voice, courage, and compassion in contexts where leadership and identity intersect. Primary Learning Focus: Voice, Visibility, & Presence

45 min

Explore the Building Unapologetic Presence™ by Harpreet Ghumman framework as you coach Elena Martinez, a talented professional navigating real moments that test leadership presence. In this episode, you’ll make choices, witness their impact, and practice the inner and outer shifts that strengthen awareness, voice, courage, and compassion in contexts where leadership and identity intersect. Primary Learning Focus: Courageous Action & Empowered Boundaries

45 min

Explore the Building Unapologetic Presence™ by Harpreet Ghumman framework as you coach Elena Martinez, a talented professional navigating real moments that test leadership presence. In this episode, you’ll make choices, witness their impact, and practice the inner and outer shifts that strengthen awareness, voice, courage, and compassion in contexts where leadership and identity intersect. Primary Learning Focus: Self-Compassion & Emotional Strength

45 min

Explore the Building Unapologetic Presence™ by Harpreet Ghumman framework as you coach Elena Martinez, a talented professional navigating real moments that test leadership presence. In this episode, you’ll make choices, witness their impact, and practice the inner and outer shifts that strengthen awareness, voice, courage, and compassion in contexts where leadership and identity intersect. Primary Learning Focus: Rooted Self-Awareness & Authenticity

45 min

Latest releases

Recently added to the LiveCase catalog.

The learner joins a big consulting firm as an intern and is challenged on the first day to apply the analytical skills to Apple’s Income Statement, Balance Sheet, and Statement of Cash Flows for the most pivotal moment in the company’s history.

What participants learn: ○ Demonstrate comprehension of the three financial statements (Income Statement, Balance Sheet, Cash Flow). ○ Apply techniques such as trend analysis and common-size analysis. ○ Interpret profitability, liquidity, and solvency ratios. ○ Distinguish between various types of cash flows. ○ Link financial outcomes to managerial actions and strategic decisions. ○ Reflect on how financial statements can reveal strengths and weaknesses of a firm.

90 minLiveCase

Explore the Building Unapologetic Presence™ by Harpreet Ghumman framework as you coach Elena Martinez, a talented professional navigating real moments that test leadership presence. In this episode, you’ll make choices, witness their impact, and practice the inner and outer shifts that strengthen awareness, voice, courage, and compassion in contexts where leadership and identity intersect. Primary Learning Focus: Rooted Self-Awareness & Authenticity

45 min

Explore the Building Unapologetic Presence™ by Harpreet Ghumman framework as you coach Elena Martinez, a talented professional navigating real moments that test leadership presence. In this episode, you’ll make choices, witness their impact, and practice the inner and outer shifts that strengthen awareness, voice, courage, and compassion in contexts where leadership and identity intersect. Primary Learning Focus: Courageous Action & Empowered Boundaries

45 min

Explore the Building Unapologetic Presence™ by Harpreet Ghumman framework as you coach Elena Martinez, a talented professional navigating real moments that test leadership presence. In this episode, you’ll make choices, witness their impact, and practice the inner and outer shifts that strengthen awareness, voice, courage, and compassion in contexts where leadership and identity intersect. Primary Learning Focus: Self-Compassion & Emotional Strength

45 min

Explore the Building Unapologetic Presence™ framework by Harpreet Ghumman as you coach Elena Martinez, a talented professional navigating real moments that test leadership presence. In this experience, you’ll make choices, witness their impact, and practice the inner and outer shifts that strengthen awareness, voice, courage, and compassion in contexts where leadership and identity intersect. Primary Learning Focus: Voice, Visibility, & Presence

45 min

Step into a high-stakes labor dispute at Foundry Telegraph and Wireless (FT&W), where a strike is already underway and negotiations with the ICWF union have stalled. As pressure builds from AI disruption and a rising competitor, navigate critical conversations and determine whether you can move the parties toward a deal before the divide deepens. © 2026 Roy Weissman and Manhattan Capital Group Inc.

120 min