Aligning Health and Food Marketing at Zing Sodas
The task force evaluates Zing’s new product concepts, aiming to align business with health and sustainability by using consumer insights and strategic marketing to make healthier options more appealing.
Alpha - Circular Economy
The Alpha LiveCase simulation creates a lively scenario in which students explore and reflect on technology, operations management, and how to evaluate a business case proposal under pressure.
BioLife | Wicked Problems
The BioLife Wicked Problems LiveCase creates a lively scenario in which to explore, examine and reflect on leadership and group dynamics under pressure.
Diversity & Inclusion
In this series the Task Force helps Zing look inward to the diversity and inclusion situation at Zing. They do a close analysis of the data and make a decision on what Zing can do to take action!
Do you want to go to jail? Personal and professional decision making in context of economic warfare
This case consists of three critical decisions. Each decision presents the reader with highly unexpected circumstances, little time to decide, and extreme pressure. The decisions are based on real stories in which the business and the personal world collided. One such story is that of Frédéric Pierucci, a former Alstom executive who spent two years in a high security prison in the United States. Despite serious accusations of corruption, he maintains his innocence. Rather than attempting to find the truth of who is right and who is wrong, the case aims to inspect high stakes situations such as Mr. Pierucci’s arrest from different perspectives. What would you do?
Ecosystems for Circularity
The sustainability task force faces a critical decision regarding a recycling initiative that could propel Zing toward adopting a more circular business model.
First Global Bank | Innovator's Method
The First Global Bank LiveCase simulation gives students a rich first-hand experience in digital disruption, complete with the traps and tradeoffs that characterize innovation in the corporate setting.
Horizon Ventures | Innovation Accelerator
The Horizon Ventures LiveCase simulation offers students a unique experience to launch and grow disruptive projects by simulating the pressure and intensity of a real-life innovation accelerator.
iSense - Revenue Generation
Companies face a particular set of revenue generation challenges when introducing new products or services they intend to upsell to existing clients or market to new customers. To reach new sales targets and grow revenue streams requires a deeper understanding of the sales cycle.
Kruger Bau | Strategy in an age of digital disruption
Divided into three seasons, each season focuses on a key theme: value creation, value capture and strategy as an ongoing process.
Maribat-Allegra - Negotiations
Although individual experiences during a negotiation may vary widely, there are common patterns that emerge. Students progress through the simulation in distinct stages, which require differentiated skills and techniques to proceed to the next stage.
Measuring and Valuing Sustainability
The sustainability task force has been called upon to play a pivotal role in evaluating and supporting a high-stakes business deal, ensuring that it aligns with the company’s environmental and social responsibility goals.
Move - Leadership Performance
The Move LiveCase simulation creates an engaging scenario in which the student tackles the challenge of managing a team member who seems to be underperforming.
PakTek-Artios: Unleashing Growth in B2B Business Relationships
The PakTek–Artios LiveCase creates a dynamic scenario in which learners assess a B2B customer-supplier relationship and identify opportunities for its improvement in order to generate increased value and growth for both companies. Authored by Wolfgang Ulaga, Professor of Management Practice in Marketing and Christoph Senn, Adjunct Professor of Marketing, both at INSEAD, in collaboration with Studio LiveCase.
Plymouth Corp | Crisis Management
Crisis Management can't be taught - but it can be learned. The Plymouth Corp LiveCase offers students a simulated crisis to which they must react and respond.
Strategy Choices–Performance and Progress
As Zing's future is threatened, the sustainability task force must rise to the challenge and gain the Board's support for a new five-year strategy.
Sustainability Leadership
The sustainability task force confronts a critical situation at Zing's plant in San Isidro, Mexico, balancing production expansion with water scarcity issues and managing a high-stakes public relations crisis.
Vinho Rio - A Global Wine Strategy
The Vinho Rio LiveCase simulation introduces the theme of globalization strategy and brings to life the pressures transforming the traditional "Old World" wine industry.
Viv8 - Multi-Sided Platforms
The Viv8 LiveCase simulation creates a lively scenario in which students practice and reflect on making strategic recommendations under pressure.