About the authors
S1 Value Creation
Welcome to the Kruger Bau Innovation Task Force. Can you identify for which customer segment 3D printing offers the greatest potential for value creation?
E1: LiveCase onboarding
Welcome! Let's take a look at your role and objectives.
E2: Welcome to the Innovation Task Force
Kruger Bau's CEO explains the goals of the Innovation Task Force.
E3: Strategy: Value Creation
Marcus Atherby, Strategy & Innovation Coach, introduces you to Value Creation.
E4: 3D, Hot or not?
Market opportunities and alternative perspectives.
E5: Customer blitz
Identifying and pursuing customer groups and potential clients.
E6: Reflection and season close
Given what you know so far, what are your current recommendations?
S2 Value Capture
Your quest continues as you grapple with how Kruger Bau should position itself within the industry value chain to capture the most value.
E1: The story continues
Welcome back to the Kruger Bau Innovation Task Force
E2: Strategy: Value Capture
Learn about Value Capture and how digital disruption an industry value chain.
E3: Repositioning blitz
Explore opportunities for Kruger Bau to reposition itself within the construction industry supply chain
E4: Reflection and season close
What are your preferences regarding the value chain position opportunities?
S3 Bringing it together
The final season! You review all of the information you have received so far and decide on your final recommendation to the board of Kruger Bau.
E1: The final stage
Heads up! Recommendations due soon but there may be more info to factor in first..
E2: Strategy: An ongoing process
Marcus focuses in on the concept of strategy as an ongoing process and the need for agility in dynamic markets
E3: Updates and a new opportunity
New considerations and updates from colleagues at Kruger Bau
E4: 4D! Hot or not?
Woah! 4D printing exists, too? Colleagues tell you what they think.
It's time! Your final recommendation to the Board is now due.
E6: Thank You!
Farewell episode and close of the Kruger Bau LiveCase.
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