About the authors
The Zing - Sustainability Leadership LiveCase was authored by:
- Marc Le Menestrel, Affiliate Professor of Decision Sciences at INSEAD
- Antoine Duvauchelle, Lecturer at INSEAD
Marc Le Menestrel
Affiliate Professor of Decision Sciences at INSEAD
Antoine Duvauchelle
Lecturer at INSEAD
Content
S1 Water is life
You'll be challenged with determining whether Zing should expand their bottling plant in San Isidro Mexico. Although the expansion may look like a great idea when reviewing profit potential, there is a big concern around how Zing’s water use is affecting the surrounding ecosystem and community.
E1: Hecho en México
Join the task force on a mission to San Isidro, Mexico! It's time to assess Zing's potential plant expansion and navigate the complex waters of sustainability.
E2: Undercurrents of Unrest
Engage with data in San Isidro and tackle the challenge of responding to negative social media posts. Your strategic thinking and diplomacy are key.
E3: The Watershed Moment
As tensions rise with the protest at the San Isidro plant, you're thrust into the heart of the crisis. Work to defuse the situation and make critical decisions that will shape Zing's path forward.
E4: Anchoring the Message
The pressure mounts as you are invited to a challenging interview with a notoriously tough journalist!
E5: A Brief Preparation
It's time to prepare for the interview!
E6: What will you fight for?
It's time for a decision! How should Zing proceed with the San Isidro plant expansion and how do you feel about the final decision?
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