About the authors
The Zing and Shine - Ecosystem for Circularity LiveCase was authored by Atalay Atasu, Professor of Technology and Operations Management, The Bianca and James Pitt Chair in Environmental Sustainability and the Academic Director of the INSEAD Sustainable Business Initiative.
Atalay Atasu
Professor of Technology and Operations Management, INSEAD
Content
S1 Circularity
The task force travels to Malta to evaluate a recycling project that could help Zing transition to a more circular business model.
E1: Closing the circle
Zing wants to resurrect a plastic reycling project for its bottling plant in Malta. What are the objectives of the project and why didn't it work out before?
E2: The capacity to change
Dive deep into the technical aspects of the plastics recycling process in order to better understand the areas of potential costs and savings.
E3: Collect your thoughts
The Senior Analyst comes up with an interesting idea that adds another layer of complexity. Can you find a way to make it work.
E4: Strange bedfellows
The new approach looks promising but some cost sharing would really help. Zing leadership has a intriguing idea of who to partner with. And you'll be in charge of the talks!
E5: Prepare for the Meeting
It's nearly time for the Zing to meet with the representative from Shine! But first, there's some prep to do..
E6: Decision time!
In this final episode, you'll make your recommendations on whether Zing should fund the sustainability project, and under what conditions. Good luck!
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