Vinho Rio - A Global Wine Strategy
Cover image of the case

Vinho Rio - A Global Wine Strategy

While vacationing at a friend’s vineyard in the Douro region of Portugal, you're unexpectedly pulled into the business affairs of the company. The vineyard is facing a growth challenge and your task is to guide them on an appropriate global strategy! You will assess a variety of growth opportunities in different regions, and consider the implications of external factors, such as shifting consumer trends, digital marketing, and the impact of major global events such as military conflict, pandemics, and climate change. What is the most appropriate global strategy to secure the future of the vineyard? It's up to you to decide!

Content

E1: Bem-vindo!

Welcome to the world of Vinho Rio!

E2: Opportunity knocks

A well-known American billionaire has taken an interest in the vineyard, but is the proposition a good fit for Vinho Rio?

E3: Old wines, new vines

Old? New? Or a bit of both? Explore Vinho Rio's image and meet the podcasters and YouTubers who have the power to make or break the brand.

E4: Near or far?

Pack your bags, you're off to Paris! It's time to represent Vinho Rio at the wine expo where you'll explore growth opportunities in China, Norway, and Brazil.

E5: Shifting soil

How do major global events and shifting trends impact the wine industry? Is Vinho Rio resilient enough to withstand the pressures of an ever-changing world?

E6: Live by the sword

A big offer lands on the table. Does it change anything? What next for Vinho Rio? The moment of truth has arrived.

Pricing

$35 / seatDegree Granting Course
$65/ seatNon-Degree Granting Course

Works on: Desktop, mobile, tablets

Requires: Web browser

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