Horizon Ventures | Innovation Accelerator

BioLife | Wicked Problems

The task force evaluates Zing’s new product concepts, aiming to align business with health and sustainability by using consumer insights and strategic marketing to make healthier options more appealing.

Aligning Health and Food Marketing at Zing Sodas

Welcome to iSense! As the company's new CRO, you will help iSense with its go-to-market strategy and navigate the sales cycle with a prospective customer. Good luck!

iSense - Revenue Generation

The PakTek–Artios LiveCase creates a dynamic scenario in which learners assess a B2B customer-supplier relationship and identify opportunities for its improvement in order to generate increased value and growth for both companies. Authored by Wolfgang Ulaga, Professor of Management Practice in Marketing and Christoph Senn, Adjunct Professor of Marketing, both at INSEAD, in collaboration with Studio LiveCase.

PakTek-Artios: Unleashing Growth in B2B Business Relationships

As Zing's future is threatened, the sustainability task force must rise to the challenge and gain the Board's support for a new five-year strategy.

Strategy Choices–Performance and Progress

This LiveCase simulation immerses participants in a dynamic, multi-stakeholder environment where they must balance competing interests, uncover synergies, and craft sustainable agreements. Set within the operations of a Port Authority, the simulation emphasizes both the challenges and opportunities inherent in managing complex negotiations.

Collective Negotiations and the Port Authority

The sustainability task force has been called upon to play a pivotal role in evaluating and supporting a high-stakes business deal, ensuring that it aligns with the company’s environmental and social responsibility goals.

Measuring and Valuing Sustainability

The sustainability task force faces a critical decision regarding a recycling initiative that could propel Zing toward adopting a more circular business model.

Ecosystems for Circularity

The sustainability task force confronts a critical situation at Zing's plant in San Isidro, Mexico, balancing production expansion with water scarcity issues and managing a high-stakes public relations crisis.

Sustainability Leadership

In this series the Task Force helps Zing look inward to the diversity and inclusion situation at Zing. They do a close analysis of the data and make a decision on what Zing can do to take action!

Diversity & Inclusion

First Global Bank | Innovator's Method

While vacationing at a friend’s vineyard in the Douro region of Portugal, you're unexpectedly pulled into the business affairs of the company. The vineyard is facing a growth challenge and your task is to guide them on an appropriate global strategy!

You will assess a variety of growth opportunities in different regions, and consider the implications of external factors, such as shifting consumer trends, digital marketing, and the impact of major global events such as military conflict, pandemics, and climate change. 

What is the most appropriate global strategy to secure the future of the vineyard? It's up to you to decide!

Vinho Rio - A Global Wine Strategy

Get ready .. ! As the Senior VP of Business Strategy at the video game company Viv8 Studios, you will be tasked with a very important mission. Should Viv8 transition to a multisided platform (MSP) business model? If so, which platform model should it choose? The company is relying on your insights in order to decide! 

Viv8 - Multi-Sided Platforms

Crisis Management can’t be taught—but it can be learned. The Plymouth Corp LiveCase offers Learners a unique and dynamic experience of a simulated crisis situation to which they must react and respond.

Plymouth Corp | Crisis Management

Kruger Bau | Strategy in an age of digital disruption

Welcome to the Alpha LiveCase! You will play the role of the Chief Innovation Officer (CIO) and will be tasked with whether the Alpha Beverage Bottling company should invest in closing the loop of its manufacturing processes in order to keep its biggest client and meet sustainability goals. Is it even feasible? If so, which option should Alpha choose? Good luck!

Alpha - Circular Economy

Ready to make a deal? In this LiveCase, you will be the lead negotiator in the potential sale of a small luxury boat manufacturer to a larger and more global boat company. Working on the side of either the buyer or the seller, you will progress through the four stages of the negotiation process. Will a deal be struck? Let's find out!

Maribat-Allegra - Negotiations

Welcome to the Move LiveCase where you have been hired as Interim Head of Product. At Move, a smart mobility platform headquartered in Ireland and operating throughout Europe, you have been tasked with overseeing the team completing development of a new carbon offset and reduction tool, EcoLo. Your ultimate mission is to determine if the team's Lead Engineer should be retained or replaced.

Move - Leadership Performance

This case consists of three critical decisions. Each decision presents the reader with highly unexpected circumstances, little time to decide, and extreme pressure.

The decisions are based on real stories in which the business and the personal world collided. One such story is that of Frédéric Pierucci, a former Alstom executive who spent two years in a high security prison in the United States. Despite serious accusations of corruption, he maintains his innocence. Rather than attempting to find the truth of who is right and who is wrong, the case aims to inspect high stakes situations such as Mr. Pierucci’s arrest from different perspectives.

What would you do? 

Tony's Catalog