Sustainability Leadership
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Sustainability Leadership

The sustainability task force confronts a critical situation at Zing's plant in San Isidro, Mexico, balancing production expansion with water scarcity issues and managing a high-stakes public relations crisis.

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About the authors

The Sustainability Leadership LiveCase was authored by:

  • Marc Le Menestrel, Affiliate Professor of Decision Sciences at INSEAD
  • Antoine Duvauchelle, Lecturer at INSEAD

Marc Le Menestrel

Affiliate Professor of Decision Sciences at INSEAD

Antoine Duvauchelle

Lecturer at INSEAD

Content

S1 Water is life

You'll be challenged with determining whether Zing should expand their bottling plant in San Isidro Mexico. Although the expansion may look like a great idea when reviewing profit potential, there is a big concern around how Zing’s water use is affecting the surrounding ecosystem and community.

E1: Hecho en México

Join the task force on a mission to San Isidro, Mexico! It's time to assess Zing's potential plant expansion and navigate the complex waters of sustainability.

E2: Undercurrents of Unrest

Engage with data in San Isidro and tackle the challenge of responding to negative social media posts. Your strategic thinking and diplomacy are key.

E3: The Watershed Moment

As tensions rise with the protest at the San Isidro plant, you're thrust into the heart of the crisis. Work to defuse the situation and make critical decisions that will shape Zing's path forward.

E4: Anchoring the Message

The pressure mounts as you are invited to a challenging interview with a notoriously tough journalist!

E5: A Brief Preparation

It's time to prepare for the interview!

E6: What will you fight for?

It's time for a decision! How should Zing proceed with the San Isidro plant expansion and how do you feel about the final decision?

© 2024 INSEAD

Pricing

$35 / seatDegree Granting Course
$65/ seatNon-Degree Granting Course

Duration: ~4h

Works on: Desktop, mobile, tablets

Requires: Web browser

Categories: Business and society,Corporate social responsibility,Crisis management,Decision making and problem solving,Environmental sustainability,Leadership development,Leadership vision,Managing uncertainty,Stakeholder relations,Sustainable business practices,Leadership,Crisis Management,sustainability

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