What’s included
- Assessment included
Evaluate participants’ decisions and reasoning, beyond AI-generated answers.
- Educator dashboard
Follow participant progress and review results.
- Educator resources
Teaching notes · Teaching materials require educator access.
- Works on:
Desktop, mobile, tablets
About the authors
The PakTek–Artios LiveCase was authored by Wolfgang Ulaga, Professor of Management Practice in Marketing and Christoph Senn, Adjunct Professor of Marketing, both at INSEAD, in collaboration with Studio LiveCase. The authors would like to thank INSEAD’s R&D Department, as well as INSEAD’s Marketing & Sales Excellence Initiative (MSEI) for their support.
Wolfgang Ulaga
Professor of Management Practice in Marketing, INSEAD
Christoph Senn
Adjunct Professor of Marketing, INSEAD
Content
E1: Welcome to PakTek
Welcome to PakTek and your role as Chief Sales Officer.
E2: Get Started
Start to gather insights into the PakTek-Artios relationship.
E3: Delve Deeper
Hear from key members of the Artios team.
E4: Final Insights
PakTek colleagues provide the final pieces of the puzzle.
© 2024 INSEAD
How to run a LiveCase and what it is, in one
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The participant experience
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