The First Global Bank LiveCase simulation gives students a rich first-hand experience in digital disruption, complete with the traps and tradeoffs that characterize innovation in the corporate setting.
What participants learn: 1) Learn the principles and tools of The Innovator's Method: Bringing the Lean Start-up into Your Organization. 2) Be aware of traps that innovators fall into such as the "big market trap" or "willingness to pay" trap. 3) Brainstorm customer personas, "jobs-to-be-done" and journeys and form hypotheses. 4) Interview potential customers, gather feedback and test hypotheses. 5) Synthesize customer findings on a customer persona canvas and pinpoint customers most likely to profit from a new offering.
180 min
