While vacationing at a friend’s vineyard in the Douro region of Portugal, you're unexpectedly pulled into the business affairs of the company. The vineyard is facing a growth challenge and your task is to guide them on an appropriate global strategy! You will assess a variety of growth opportunities in different regions, and consider the implications of external factors, such as shifting consumer trends, digital marketing, and the impact of major global events such as military conflict, pandemics, and climate change. What is the most appropriate global strategy to secure the future of the vineyard? It's up to you to decide!