Set in Pekanbaru, Indonesia, this simulation places learners in the role of Lead Strategist and Studio Director at Kinarya Creative Printworks. The studio operates across four loose categories: 01 Percetakan (print), 02 Desain Kreatif (design), 03 Editing, and 04 ATK (stationery/copying). Over a seven-day audit window, 177 visitors generated only 7 WhatsApp inquiries (a 3.95% conversion rate). Commercial clients report decision paralysis trying to piece together logos, paper substrates, and print runs from a 20+ item unbundled list, while public 1-star reviews attack output quality ("masih jelek") because senior designers spend 35% of their hours clearing walk-in copier jams.
Learners evaluate four distinct strategic postures: preserving the à la carte catalog (Option A), terminating retail to chase an upmarket creative agency pivot (Option B), cosmetically reorganizing menu headers (Option C), or architecting turnkey "UMKM Market-Ready" solution bundles with a standardized secondary retail counter (Option D). In Scene 4, learners defend their operational plan to Founder and Principal Owner Fadhil Pratama, who aggressively stress-tests their financial survival logic and shop-floor feasibility.
Facilitators can use this case to explore service architecture, capacity allocation, cognitive load in customer choice, and the danger of abandoning cash-generating baseline services before commercial receivables materialize.
Learning objectives
- How the Service-Product Bundle Framework distinguishes core transformational outcomes from peripheral operational enablers.
- How uncurated service catalogs generate cognitive friction and suppress top-of-funnel inquiry conversion.
- Why eliminating low-margin baseline services creates immediate working-capital insolvency during extended B2B invoicing cycles.
- How to design tiered operational queues to protect quality assurance standards ("Hasil rapi, diperiksa sebelum diserahkan") without doubling headcount.
About the authors
LiveCase Studio produces immersive, decision-driven educational simulations. Drawing on real-world operational challenges, the studio crafts learning experiences that bridge quantitative analysis and executive communication.
LiveCase Studio
LiveCase Studio develops scenario-based simulations that place learners inside high-stakes operational and strategic trade-offs, combining behavioral dynamics with quantitative decision models.
Who is this for?
Mid-level managers, operations leaders, service designers, and entrepreneurs who manage hybrid service portfolios, operational bottlenecks, or pricing and packaging strategies.
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