This MBA LiveCase immerses participants in the role of Dr. Layla Al-Mansour, the newly appointed CEO of DineSwift KSA, a dominant food and grocery delivery platform in a rapidly maturing market. The simulation begins with an immediate, high-pressure introduction to the complex landscape: an urgent mandate from the parent company's chairman to address margin compression, coupled with the initial, often conflicting, perspectives of the executive team. Participants are immediately thrust into a strategic balancing act, navigating the inherent tensions between aggressive customer-centric innovation, maintaining market leadership against disruptive competitors, and satisfying stringent profitability mandates from investors in a dynamic Riyadh setting.
The narrative quickly escalates as the executive team, comprised of the visionary CTO, the fiscally prudent CFO, the customer-obsessed CMO, and the pragmatic Operations Director, presents divergent strategic imperatives. Participants will first encounter a symphony of discord, where debates over innovation versus profitability are dramatically interrupted by a sudden, aggressive move from a key competitor. This critical incident immediately tests the ability to synthesize varied internal stakeholder perspectives while responding to external market shocks, challenging participants to identify the core issues beneath the surface-level disagreements and initial crisis.
Following this initial chaos, the case requires a deeper analytical dive. Participants are presented with formalized proposals, each outlining a distinct strategic path—from bold AI-powered personalization to aggressive quick commerce expansion or a fortification of core operational defense. The challenge intensifies as the internal debate becomes more direct and personal, requiring participants to weigh detailed financial models, operational realities, and market potential. This segment emphasizes the evaluation of strategic investment opportunities, compelling participants to consider their multi-dimensional impact on customer experience, financial performance, and competitive positioning.
The climax of the LiveCase involves a high-stakes decision point, where participants must select one primary strategic focus for DineSwift KSA's next three years. This choice, fraught with clear tradeoffs in financial impact, operational demands, and market positioning, demands a rigorous application of the 'Strategic Balancing Act' framework. The decision culminates in an interactive AI role-play with the demanding CEO of Velocity Ventures, requiring participants to articulate and defend their chosen strategic rationale directly, justifying its viability as the definitive path to sustainable leadership.
Ultimately, this simulation develops crucial leadership competencies in evaluating complex strategic investments, synthesizing diverse and often conflicting stakeholder perspectives, and formulating a unified strategic direction under intense pressure. Participants will gain practical experience in navigating the multi-faceted challenges of platform businesses beyond initial growth phases, making informed trade-offs between long-term strategic investments and short-term financial performance, and developing robust competitive responses within dynamic digital ecosystems.
Learning objectives
- Evaluate strategic investment opportunities for a dominant digital platform, by considering their impact on customer experience, financial performance, and competitive positioning.
- Given conflicting priorities from different departments, synthesize diverse internal stakeholder perspectives to formulate a unified strategic direction for a digital platform.
Who is this for?
Executives and MBA
Pricing
Duration: ~30mins
Works on: Desktop, mobile, tablets
Requires: Web browser
Categories: Business Strategy,Artificial Intelligence,Leadership,Finance,Marketing & Sales,E-commerce,Platform Business Models,Change Management,Digital Transformation,Operations Management
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