This MBA LiveCase immerses participants in the role of Lead Strategy Analyst at EcoFlow Innovations, a burgeoning Berlin-based startup renowned for its sustainable consumer products. Having successfully established a strong presence in the German market, the company now stands at a critical juncture: ambitious expansion across the diverse and complex European Union. Participants are tasked with spearheading this international growth, navigating the intricate macro-environmental factors that will define EcoFlow's strategic market entry, ultimately aiming to balance growth aspirations with pragmatic risk assessment. This challenge necessitates a robust application of strategic frameworks to inform critical business decisions.
The simulation unfolds through a series of escalating challenges designed to refine analytical and strategic thinking. The initial scene immediately thrusts participants into their role, receiving a high-stakes mission directly from the CEO to analyze the European market. Next, participants engage with internal stakeholders – the Head of Marketing and Operations Manager – as they pore over initial market research. This phase quickly highlights diverging perspectives and introduces an unexpected external shock, such as a sudden 'Eco-Contribution Tax,' emphasizing the volatility of the external landscape and underscoring the necessity for a systematic analytical approach.
As the analysis deepens, the LiveCase introduces an external strategy advisor, whose blunt and skeptical counsel challenges initial optimistic assumptions. This interactive phase compels participants to confront potential threats with greater rigor, moving beyond superficial observations to prioritize the most critical external factors. The dynamic interplay between the team members, including the CEO, marketing head, operations manager, and the external advisor, creates a rich environment for debate, forcing participants to articulate and defend their evolving understanding of opportunities and threats arising from the PESTLE framework.
The culmination of the LiveCase arrives in a pivotal decision-making scene, where participants must synthesize all gathered insights to recommend the optimal market entry strategy from several viable options. This critical choice is immediately followed by an AI-driven role-play with the CEO, demanding a comprehensive justification. Participants must articulate how their chosen strategy precisely leverages identified PESTLE opportunities while effectively mitigating the significant risks uncovered during the analytical phases, demonstrating a clear, evidence-based strategic rationale.
Upon completing the strategic recommendation and its defense, participants engage in a reflective debriefing session. This final stage consolidates the learning objectives, reinforcing the practical skills gained throughout the simulation. Key takeaways include the ability to systematically identify and classify external influences, differentiate macro-environmental factors from internal considerations, translate analytical findings into actionable strategies, and recognize the interconnectedness of various external forces. The LiveCase thus equips future leaders with the acumen to navigate complex international business environments and make informed, resilient strategic choices.
Learning objectives
- Identify various external influences affecting a business by classifying them into the appropriate categories such as political policies, economic conditions, social trends, technological advancements, legal regulations, or environmental concerns.
- Analyze a business situation to determine the strategic opportunities and threats that arise from its external environment.
Who is this for?
Executives and MBA
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