Live Case LUXUS 2026
Cover image of the case

Live Case LUXUS 2026

Bienvenue ! Vous êtes Acheteur, membre de la Direction des achats du Groupe LUXUS France. LUXUS est une grande entreprise française de produits de luxe devenue internationale. En France, elle est dotée d’un réseau de 250 boutiques. Pour rajeunir son image, l’entreprise a décidé de rénover en 2 ans l’ensemble de ses boutiques. Cet important projet baptisé "Phenix" a été confié à la Direction du Marketing qui en assure la mise en œuvre. Le projet est donc piloté par Paul Traifor, directeur du Marketing et membre du CODIR. L’objectif du projet est d’améliorer l’expérience client en créant une nouvelle atmosphère en cohérence avec l’image.

Content

E1: Préparation

Murielle souhaite que vous puissiez consulter une série de vidéos pour vous préparer au module Stratégie et Ecosystèmes.

E2: Bienvenue chez LUXUS France !

E3: Il y a du nouveau !

E4: Le CDC est arrivé ;)

E5: Adoptons la bonne posture !

E6: Ca s'agite en interne...

E7: Dernière ligne droite !

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