Bee Car CSU WIP - Editing ended on 17.05.2022
Cover image of the case

Bee Car CSU WIP - Editing ended on 17.05.2022

Welcome to Bee Car ! Lakshmi Banerjee became CEO of the New Delhi Car Corporation (NDCC) three years ago. Her father, Sanjeev, moved to the position of Chairman of the $7bn company. Lakshmi came in with a radical mission of positioning the company as an innovative leader of the twenty-first century. She allocated a $50m fund to a group of managers to build from Singapore the “car of the future” – electric, self-driving, digital – the next platform. The Bee Car will use distributed manufacturing to eliminate the need for economies of scale by pushing part of the manufacturing process down the distribution chain. The core of this radical new manufacturing process in the automotive industry is the propriety intellectual property the company holds in large size and fast 3D printing of multi-material parts. To that end, Lakshmi is bringing you in as the new management team to get the project back on track and to take the business from concept to execution. Time is of the essence. Lakshmi wants Bee Car to be the first mover in this exciting new future. Throughout the learning journey, the focus is on the required entrepreneurial leadership skills and mindset to drive forward innovation in a VUCA context.

Organization logo


S1 Season 1

E1: Onboarding

Join your team and choose your role

E2: Start the Project

The Journey Begins

S2 Season 2

E1: A - Enter the VPC

Solve real problems for real people

E2: B - The VPC & Customer Interviews

E3: C - The VPC on to the Solution

E4: Business Modeling

Attract customers and generate profits

S3 Season 3

E1: Turbulence at Bee Car HQ

Take decisive decisions

E2: International Scaling

Meet with government officials from around the world

E3: Go-to-Market

Develop your marketing plan

E4: News Flash

Respond under pressure

S4 Season 4

E1: Meet the Regulator

Dive into public policy

E2: VUCA World

Lead through times of volatility, uncertainty, complexity, and ambiguity

E3: Prepare for your Pitch

Get ready for the shark tank

E4: Organic Growth

Brainstorming Framework for Organic Growth

E5: Value Creation

Crunch the numbers

E6: Team Reflection

E7: Media Rerun

Watch and learn

S5 Archived Episodes

Episodes from the Capdev BeeCar version by Karen M. that have been saved for later use.

E1: Decision Time: Who is Bee Car's customer?

Lock in your choice of target customer segment

E2: Decision Time: What is Bee Car offering?

Describe your value proposition

E3: What is going on at Bee Car?

Time for some difficult decision-making

E4: The end of a long day

Got coffee?

E5: * Insomnia

Can't get enough of Bee Car


What is a LiveCase?

LiveCase is an educational and training simulation tool that immerses participants into a situation.
Please feel free to reach out to us for a demo.

How can I get a demo?

Simply contact us and we'll be happy to give you a demo.

Are there Teaching notes?

Yes! For all cases authored by LiveCase we can provide extensive Teaching Notes.
We can't make them public to avoid participants getting a hold of them, but you can simply reach out to us.

Do the participants pay or does the instructor?

You get to choose in the next step. If you "Host" (Instruct) the case, you can pick during the setup if you want to pay for the participants or they pay by themselves.

When do I/we need to pay?

We offer several options for payment depending on the situations

If you are Hosting

  • If the participants pay for the case, they will be requested to pay before joining the case.
  • If the host pays, we ask you to purchase your expected number of seats, if you need more, you can purchase more later, if you bought too many, please contact us to arrange a reimbursement.
  • Get pre-approved: You can get pre-approved for Invoice billing at a later date. If interested, please reach out to us.
How long do I have after I pay?

The purchase of the seat has no time limit for the exception that the case is removed (hasn't happened yet), or if the methodology has changed too much.
In the extremely unlikely scenario, you can simply contact us for a reimbursement.

My payment isn't going through?

If there is a problem with the payment, please contact us and we will be happy to help.

Contact us