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Feedback Survey - Accept

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An indicator of how positive comments on social networks are based on company decisions and actions. Range from 0, least positive, to 100, most positive.

Social Sentiment

An indicator of how likely the product will launch and be successful based on company decisions and actions. Range from 0, least likely, to 100, most likely.

Product Readiness

https://vimeo.com/477258010/a4a75a45ff

LiveCase-PlymouthCorp-News1-cc

Yes we should cancel immediately - it's just too risky. Even if we hear today that our products didn't cause the salmonella poisoning there's still be a negative association in people's minds. Also, if we leave it too late then we won't have enough time to let guests and journalists know that the event isn't going ahead.

I think we need to wait until the last moment before we make a decision. If we cancel too quickly and we hear tonight or first thing tomorrow that our products weren't involved in the poisoning then all our hard work and the huge sums of money we've spent on the launch will be wasted and for no good reason.

Honestly, I just don't know what's best. If we cancel we lose all that we've invested in the launch but the damage is probably already done: even if it turns out that our products weren't to blame for the poisoning won't the bad press for plant-based meat products still rub off on So Good?

Scripts-Plymouth-e1.pdf

Scripts-Plymouth-e2-1.pdf

LiveCase-PlymouthCorp-News2-cc

WelcometoPlymouthCorp.pdf

Let's not do anything until we hear more. They haven't named us in the report and we would surely have heard already if we are implicated.

Let's just let Anthony know for now - but without worrying him too much. You know how he reacts to bad news. 

We need to contact the food safety authority immediately and find out if they know anything. 

LiveCase-PlymouthCorp-CEO3-cc.mp4

Scripts-Plymouth-e4.pdf

OK. Give Anthony a call now and see if he agrees.

Twitter is just a rumour mill. If we jump straight in and issue a statement then it will be seen as confirmation that we are involved. Let's just hold tight for now.

Waiting for the right question before you communicate your key message

Phrases such as "I feel strongly" or "Before we move on, I want to stress that..."

Scripts-Plymouth-e6.pdf

I'm still not totally sure what you have in store for me!

That's just ridiculous. Zero point panicking and making the situation worse. 

Tell them everything you know and share all of your feelings

Stick with providing available facts, showing empathy and promising to give updates

I knew it - my recommendation was that we issue a recall immediately.

That's such an overreaction. Sounds like they're using it as a publicity stunt. 

Well that sounds like good news - for us at least. 

Is that the end of your investigation now Miranda?

So it's more like 'Soy Bad' than 'So Good'?!

Thanks Stephen! We'll update you as soon as we can.

Media-Guidelines-Interviews.pdf

https://player.vimeo.com/video/430671683" width="640" height="360" frameborder="0" allow="autoplay; fullscreen" allowfullscreen></iframe>

Great! How's the guest list for the event looking now?

Remind me in which media outlets we'll have the biggest splash?

GCTV-Briefing-CONFIDENTIAL.pdf

Scripts-Plymouth-e2-2.pdf

Yes - we need to be seen to be putting the health of customers above our profits. It's going to cost a lot financially but it will be worth it for the positive reflection on our brand. 

No - the regulators haven't asked us to so we don't need to yet. A recall would create panic, convince the public that our products are at fault - and cause huge damage to our brand. It would cost us a lot too!

It will be some splash! Keep me updated. 

Thanks Thomas. Do you have any tips or advice that you can share to help the preparation?

How could I forget?! What do you think Mike will be most interested in? 

No, I think it would be better to cancel the meeting. We're not in a position to update employees yet, and I really need to stay focused right now. 

Yes, let's go ahead with the meeting Thalia. I'll attend for 20 minutes to answer any questions they may have - even though there's not much that I can really tell them. 

Understood Elizabeth, but perhaps we need to be a little bit cautious?

Absolutely Elizabeth. The stakes are too high for us right now to be brought down by sensational reporting from the media. 

Of course. We'll need to present a strong front. 

OK. We'll take it in hand. We can't be brought down by this. 

Yes. We need to set the story straight as quickly as we can.

I know Alejandro - but Anthony has asked her to investigate so she needs to tick all the boxes. 

We need to dig deeper to find out where anything has gone wrong somewhere along the line, including on our side

We say “no comment” for now. It's safer to say nothing: we want to dampen this story, not give the media any more fuel. 

We issue a brief holding statement saying that we’re investigating the situation - i.e. we say something but as little as possible.

We issue a statement stating that we do not believe that our products are at fault. We need to disassociate ourselves from this quickly.

Crisis Management can’t be taught—but it can be learned. The Plymouth Corp LiveCase offers Learners a unique and dynamic experience of a simulated crisis situation to which they must react and respond.

Plymouth Corp | Crisis Management

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