First Global Bank | Innovator's Method
Cover image of the case

First Global Bank | Innovator's Method

The First Global Bank LiveCase simulation gives students a rich first-hand experience in digital disruption, complete with the traps and tradeoffs that characterize innovation in the corporate setting.


S1 Problem

Targeting customers for new FGB social trading/AI platform

E1: Digital Disruption at First Global

Onboarding with role and task definition.

E2: Customer Interview Prep

Prepare your customer questions ahead of your interviews.

E3: Potential Customers—or Not?

Customer interviews.

E4: Gather the Insights

Take stock of the gathered insights.

E5: Congrats and Good Luck!

Mission accomplished.