The case takes place in the context of a fictitious global construction firm facing disruption caused by advances in 3D printing technology. Learners adopt the role of senior executives on an innovation task force charged with developing a strategic response to the challenge of digital transformation.
E1: LiveCase onboarding
Welcome! Let's take a look at your role and objectives.
E2: Welcome to the Innovation Task Force
Kruger Bau's CEO explains the goals of the Innovation Task Force.
E3: Strategy: Value Creation
Marcus Atherby, Strategy & Innovation Coach, introduces you to Value Creation.
E4: 3D, Hot or not?
Market opportunities and alternative perspectives.
E5: Customer blitz
Identifying and pursuing customer groups and potential clients.
E6: Reflection and season close
Given what you know so far, what are your current recommendations?
E1: The story continues
Welcome back to the Kruger Bau Innovation Task Force
E2: Strategy: Value Capture
Learn about Value Capture and how digital disruption an industry value chain.
E3: Repositioning blitz
Explore opportunities for Kruger Bau to reposition itself within the construction industry supply chain
E4: Reflection and season close
What are your preferences regarding the value chain position opportunities?
E1: The final stage
Heads up! Recommendations due soon but there may be more info to factor in first..
E2: Strategy: An ongoing process
Marcus focuses in on the concept of strategy as an ongoing process and the need for agility in dynamic markets
E3: Updates and a new opportunity
New considerations and updates from colleagues at Kruger Bau
E4: 4D! Hot or not?
Woah! 4D printing exists, too? Colleagues tell you what they think.
It's time! Your final recommendation to the Board is now due.
E6: Thank You!
Farewell episode and close of the Kruger Bau LiveCase.